Brand Strategy is the working beliefs, morals and strategies behind your brand. What makes you unique, who you’re targeting… needless to say there’s a lot that goes into your brand strategy.
Brand Visuals are what most people think “Branding” is as a whole. Your logo, fonts & colors, website design, Instagram feed, etc. Any type of “visual” aspect of your brand will fall into this category.
The online entrepreneur industry is regularly putting down the brand visual category – saying you don’t need a logo, website or anything to really be successful in your business. Designers are consistently forgetting about brand strategy and offering logos based off of what looks pretty… so where’s the happy medium between the two?
Let me tell you this – YOU NEED BOTH STRATEGY AND VISUALS. They are a team and they work together to make your brand an experience. Let’s dive in >
Now, although they are equally important, one does need to be done before the other. By completing your Brand Strategy first, you save yourself time and money. (As entrepreneurs, we need BOTH and can’t afford to waste either!)
Let’s say you’ve completed your design first. You have a beautiful, elegant logo that is striking upon first glance. However, you’ve decided that your business is fun, playful and bright. This gold, beautiful logo with muted colors isn’t doing your brand personality justice. Therefore, you’re attracting the wrong type of clients and pushing the right ones away. You realize this and have to go back to re-do all of your visuals so you’ll be able to draw in the clients you wanted in the first place.
By doing your Brand Strategy FIRST, you could have avoided the re-do and started attracting the right clients immediately.
Once your Brand Strategy is set in place, it’s time for Visual Branding. Especially online, YOUR VISUALS ARE THE SILENT ADVOCATE OF YOUR BRAND. People are going to experience your brand before they ever experience YOU. If you’re visuals aren’t up to par with your strategy – how are you supposed to let newcomers to your page know you’re the best and they need you?
Visuals are incredibly important because they enhance the Brand Experience. They allow another sense to be added to your brand – and the more senses you captivate, the better! As you enhance the brand experience, your brand as a whole becomes stronger and stronger – so with mediocre visuals, expect mediocre results!
This being said, beautiful visuals will not make up for poor or no strategy. Visuals only work if the strategy is there. You may draw people in, but expect confusion to ensue when they can’t relate to your brand or don’t understand what’s being offered.
Do the work. Strategy plus Visuals is a game changer for those who go through the process correctly. If you need some help with Branding as a whole, jump on the waitlist for REPUTATION: THE MASTERMIND coming next month!