Branding

Content Creation got you down?

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Content creation is one of those things that seems incredibly easy at the beginning.  You’re full of ideas, great copywriting, and then after a week of posts (I’m out of posts already?) you get stuck like… what now?

You guys know I have to say this, but having your brand foundations in place will help you come up with a content plan with a snap of a finger. BUT, for now – let’s focus on coming up with a plan to keep your social media feeds active, informative and true to you!

The first thing you’ll need to do is write a list of all the topics that are important to you and your brand. It can be the things you coach, teach, etc. For example, mine would look something like:

✦ Branding beyond Visuals

✦ Cohesiveness & Consistency

✦ Personal Brands

✦ Ideal Clients & Authenticiity

Once you have your “topics” – let’s take a look at them even closer. Next, you’re going to write what YOU think of each topic. Get your views down on paper, maybe even think about how your views differ from others in your field. Writing down what your opinion is will help keep your content structured to YOU, and not just some random article on Google. For example:

✦ Branding Beyond Visuals : Brand Strategy is the key foundation to any personal brand. Visuals and Strategy go hand in hand to create a strong brand.

Once you have this list of topics and your chosen perspective, you can reference back to it at any time, especially when you’re stuck on what to write about! One of my favorite things to do is to choose one topic per week and create a list of questions about that topic (or ask your audience, eh?) so that my feed is a knowledge base for a week or so.

Obviously the way you execute your content is up to you, but now you have a strategy to produce it! Wahoo!

If this helped, be sure to drop a comment :D You can also schedule a FREE 1:1 call with me if you are interested in jump-starting your brand foundations!

Staying True to Yourself While Building a Personal Brand with Sarah Ordo

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Staying True to Yourself While Building a Brand with Sarah Ordo

Sarah is one of my absolute favorite personal brands (and people!). She's an author, makeup artist, podcaster, beautiful brunch organizer - basically all things wonderful and amazing! Sarah is here to talk about staying true to yourself while building a personal brand, something that she's done PERFECTLY!


If you'd like to connect with Sarah, you can find her here:

Web | Instagram | YouTube | Books | Podcast

IMO: Three Characteristics of a Massively Successful Brand

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Brands are complex creatures. There are so many moving parts, but when it comes right down to it – it’s the foundational work that really makes a brand pop. If the foundational work is done correctly, then the design can be done correctly, which leads to the execution being done correctly. See what I mean about the process?

So this article is for you if you’re feeling slightly overwhelmed at the whole branding thing. If you worry about ANYTHING in your brand, it should be these three things:

  • Connection

  • Relevancy

  • Consistency

1.)   Connection –

Your brand would go absolutely NOWHERE without connection. Connection is all about the experience and emotion that your brand evokes through your messaging, voice, content, etc. You’re being real and personal with your audience while building a relationship with them. It’s a two way street when it comes to connection – you’re not just looking for =another dollar or another random follow, but you’re nurturing every client and every follower you receive. You CARE about them! You want to change their life or make it better because they’ve interacted with you.

2.)   Relevancy –

Another huge key to an Elite Brand, is Relevancy. Relevancy is a simple concept to understand: basically you have something people want!

The most important thing to understand about relevancy is that you can have an idea that people are very interested in – and still have no sign ups or YES PLEASE responses from your audience. The fact is that you have to package this buzzword concept into something that people are DYING TO HAVE. How can you take an idea that you’re extremely passionate about and make it into something that people want and need? Just because something is cool doesn’t guarantee sales, it needs to have benefits and outcomes that change the buyers life/situation/outlook. Where there’s a will, there’s a way.

Relevancy also means that you’re up to date on your methods. Don’t use outdated methodology that’s been proven wrong or incomplete. (This will make you look like a newbie in your field and that’s definitely not what we’re going for!)

3.)   Consistency –

Oh consistency. It has a bit more to it than just being at the same place, same time every day. You can show up daily and still not connect with potential clients. If you’re doing this and only this, you’ve only got half of the equation down.

In order to connect with your clients, you have to be consistent in your message, voice, diction, audience, etc. AND show up to present your message.

Think about it – if you saw someone who showed up online as a business professional – teaching marketing tactics, appeared very put-together, you’d mark them as just that in your brain. Well, much to your surprise the next day, they show up on video looking not so professional and not speaking about the tactics they were so passionate about yesterday.

It would be weird, right You don’t know them and what they’re about and now you’re just confused about what they’re trying to offer. The consistency in showing up was there, but the consistency in content and vibe was definitely missing.

So remember kids – if you’re working on your brand, run three things through your mind daily. Was I Consistent? Was I Relevant? Did I connect with who I wanted to? <3

If you’d like tips like this AND weekly challenges to push you further in your brand – check out THE BRAND PLAN, my private membership group for those of you looking for consistency and growth in your personal brand!

Why Branding is important even if you don't have a "Business"

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Branding has become quite the buzzword, hasn’t it? It seems like every online entrepreneur is dropping the term left and right, and encouraging you to take this course or that course to figure out YOUR own personal branding.

Well, as overwhelming as it may be - they’re not completely wrong about you needing to at least familiarize yourself with the word. Branding is a HUGE thing that doesn’t just affect major corporations, but if affects all of us in our day to day lives. One of the number one questions I get asked is - “Do I really need branding if I don’t have a business?”

In this case - don’t think of branding as branding. Think of branding as a reputation. We don’t really get to choose if we have a reputation, but we DO get to decide what our reputation consists of! Especially in our day and age where social media is a daily activity for most people, there are plenty of ways for us to build a positive reputation and to put our best self forward where it matters most!

A few examples of where a great online reputation might help you:

  • Job Applications - You bet your sweet ass they’re checking your social profiles now! If you feel like your Facebook profile or Instagram page may not be suitable for random viewers, just make sure they’re private! Better safe than sorry.

  • Meeting the Parents - Meeting someone important for the first time, such as your significant other’s parents? Google search your name and see what pops up (his mom is more likely to google search you rather than drop in your instagram username.) If you see something you don’t like, you can often change or delete it. If there’s something REALLY bad, you may have to contact services to help get the article pushed back in the results, so at least it’s not the FIRST thing they see.

  • Bumble/Tinder/Any other Dating App - Most of these services connect to some sort of Social Profile. Do you really want Jon to know about your last Tequila Friday Night before you meet him for the first time? Probs not.

  • Community - Social Networking is such a great way to find people around you who have similar interests. If you’re wanting to connect with people - make sure you’re being authentic in everything you put out there, because finding your people will be easier when they can relate to your content!

A few tips on how to build:

  • Stay away from negativity. It’s very easily to get sucked into this rabbit hole, but complaining, being rude, and talking shit were never great ways to make friends.

  • Post Content that you believe in. Like I said above, the best way to build a community you can relate to is to make sure you love the things your posting. If you love it, you’ll attract people who do too.

  • Interaction. Don’t be silent when people reach out to you. Even if they’re not your ideal “teammate” - it’s still a great way to build foundations and to let people know you’re open to new adventures. Plus, the more you interact with people, the more they’ll interact with you!

  • Consistant “Brand” Reviews. Once a month, scroll through your social feeds and do a review. Do you like what you see? What do you want to post more of? Is there anything you’re kind of embarrassed of? These monthly brand reviews will help you see exactly what you want and what you don’t.

So as you can see, even though you don’t need a “logo” or website for day to day living, you definitely have a brand that needs taken care of! With a little care and consistency, you’ll be able to take control of your reputation in no time!