Content creation is one of those things that seems incredibly easy at the beginning. You’re full of ideas, great copywriting, and then after a week of posts (I’m out of posts already?) you get stuck like… what now?
You guys know I have to say this, but having your brand foundations in place will help you come up with a content plan with a snap of a finger. BUT, for now – let’s focus on coming up with a plan to keep your social media feeds active, informative and true to you!
The first thing you’ll need to do is write a list of all the topics that are important to you and your brand. It can be the things you coach, teach, etc. For example, mine would look something like:
✦ Branding beyond Visuals
✦ Cohesiveness & Consistency
✦ Personal Brands
✦ Ideal Clients & Authenticiity
Once you have your “topics” – let’s take a look at them even closer. Next, you’re going to write what YOU think of each topic. Get your views down on paper, maybe even think about how your views differ from others in your field. Writing down what your opinion is will help keep your content structured to YOU, and not just some random article on Google. For example:
✦ Branding Beyond Visuals : Brand Strategy is the key foundation to any personal brand. Visuals and Strategy go hand in hand to create a strong brand.
Once you have this list of topics and your chosen perspective, you can reference back to it at any time, especially when you’re stuck on what to write about! One of my favorite things to do is to choose one topic per week and create a list of questions about that topic (or ask your audience, eh?) so that my feed is a knowledge base for a week or so.
Obviously the way you execute your content is up to you, but now you have a strategy to produce it! Wahoo!
If this helped, be sure to drop a comment :D You can also schedule a FREE 1:1 call with me if you are interested in jump-starting your brand foundations!