Why Branding is important even if you don't have a "Business"

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Branding has become quite the buzzword, hasn’t it? It seems like every online entrepreneur is dropping the term left and right, and encouraging you to take this course or that course to figure out YOUR own personal branding.

Well, as overwhelming as it may be - they’re not completely wrong about you needing to at least familiarize yourself with the word. Branding is a HUGE thing that doesn’t just affect major corporations, but if affects all of us in our day to day lives. One of the number one questions I get asked is - “Do I really need branding if I don’t have a business?”

In this case - don’t think of branding as branding. Think of branding as a reputation. We don’t really get to choose if we have a reputation, but we DO get to decide what our reputation consists of! Especially in our day and age where social media is a daily activity for most people, there are plenty of ways for us to build a positive reputation and to put our best self forward where it matters most!

A few examples of where a great online reputation might help you:

  • Job Applications - You bet your sweet ass they’re checking your social profiles now! If you feel like your Facebook profile or Instagram page may not be suitable for random viewers, just make sure they’re private! Better safe than sorry.

  • Meeting the Parents - Meeting someone important for the first time, such as your significant other’s parents? Google search your name and see what pops up (his mom is more likely to google search you rather than drop in your instagram username.) If you see something you don’t like, you can often change or delete it. If there’s something REALLY bad, you may have to contact services to help get the article pushed back in the results, so at least it’s not the FIRST thing they see.

  • Bumble/Tinder/Any other Dating App - Most of these services connect to some sort of Social Profile. Do you really want Jon to know about your last Tequila Friday Night before you meet him for the first time? Probs not.

  • Community - Social Networking is such a great way to find people around you who have similar interests. If you’re wanting to connect with people - make sure you’re being authentic in everything you put out there, because finding your people will be easier when they can relate to your content!

A few tips on how to build:

  • Stay away from negativity. It’s very easily to get sucked into this rabbit hole, but complaining, being rude, and talking shit were never great ways to make friends.

  • Post Content that you believe in. Like I said above, the best way to build a community you can relate to is to make sure you love the things your posting. If you love it, you’ll attract people who do too.

  • Interaction. Don’t be silent when people reach out to you. Even if they’re not your ideal “teammate” - it’s still a great way to build foundations and to let people know you’re open to new adventures. Plus, the more you interact with people, the more they’ll interact with you!

  • Consistant “Brand” Reviews. Once a month, scroll through your social feeds and do a review. Do you like what you see? What do you want to post more of? Is there anything you’re kind of embarrassed of? These monthly brand reviews will help you see exactly what you want and what you don’t.

So as you can see, even though you don’t need a “logo” or website for day to day living, you definitely have a brand that needs taken care of! With a little care and consistency, you’ll be able to take control of your reputation in no time!