brand challenge #1
Welcome to your very first Brand Plan Challenge! Since we're all new here and just getting to know each other, I figured this challenge better cater to that - introductions!
One of the most common errors I see online is that we forget to properly introduce exactly what we do and who we are to our audience. It's one of those things that seems like a very "no-brainer" type thing to do - but tell me, when's the last time you posted on Facebook exactly what you do... Exactly how you can help, and furthermore, exactly who you want to help?
If we're not clear and concise with our audience, a guessing game starts to happen. Even if there's a 10% chance of confusion or mystery, it's a risk we don't want to take. If you were the slightest confused about what someone offered, would you want to work with them? (Hint...the answer is noooooo!)
We want to attract our people and have them know exactly what we do - so we have to tell them, and keep reminding them! It takes a few times for someone to see something and remember it - so keep that in mind as you post this weeks challenge!
The Challenge: An Introduction Post or Video via Social Media
Get creative with your introduction post. Be very clear and concise on the following points:
- What you do
- Who you work with
- What problems you can help solve
- Why you do this
Feel free to do one post containing all the information, or several posts throughout the week that hits each point individually! :D Once you complete the challenge, let me know how it went!