brand challenge #2
You post quotes every week, think your graphics are pretty dope, and still you’re not getting the engagement that you’d like. Maybe it’s the algorithm, but maybe it’s not…
Did you know that posts that include a “human face” are more likely to do well in terms of engagement? For starters, Buffer.com suggests that even just posts that have “photos” are more likely to get more engagement.
“Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And as we’ve mentioned before, self-explanatory photos seem to perform best.”
So, it looks like if you want some action - you better be posting some kind of visual to go along with your story. But let’s further the thought - what makes human figures over anything else so likely to get noticed?
With personal brands, one of the largest factors you have to build from day one is the trust of your potential clients. That means showing up online, being consistent, being educational - and dun, dun, dun; allowing your potential clients to put a face to the name.
The Challenge: Selfie Sensation
Does your audience know what you look like? If not, it’s time they find out! It’s much easier to connect and vibe with someone knowing that they’re real. The challenge for this week is to post THREE VISUAL SOCIAL POSTS that include YOU!
Keep them fun! If you’re someone who dreads photos or videos, ease into this slowly. For example, if you’re a nutritionist - take an “action” shot. Usually when the camera isn’t fully on you, it relieves some of the pressure.
You don’t have to be perfect. Perfect = Boring and Unrelatable.
Get a support group around you for a photoshoot! Have a BFF amp you up and yell YAS QUEEN as you snap some shots. This will immediately boost your confidence and make you feel better in general.
Be sure to post in the group with some of your selfie sensations! The group is a WONDERFUL place to begin if you’re not used to being so transparent on social media! We’ll always give you a HELL YEAH GF!