If you have a website or are in the process of getting one together - this post is for you!
One of the most common struggles I see with my Branding Package Clients is the switch from working on their brand aesthetics to their actual website content. It’s one heck of a transition, basically going from visuals to strategy/copywriting.
How exactly should you go about this? Here are a few tips to get started on putting your site together:
1.) Ask yourself, what’s the overall goal of your website? To host courses, to inform, to connect, to show off your work? The overall goal will directly affect the content creation and design - so that’s a great place to start!
2.) Remember when we worked on that Mission Statement before doing any design work or even worried about what colors you liked? PULL THAT SUCKA UP! It is incredibly important that there is a statement on your website that says exactly what you do, sell, or service your provide. You want there to be absolutely ZERO CONFUSION when someone stops on your site! Being clear and direct in everything you say on your website will help the viewer to easily navigate to what you WANT them to do.
3.) Your website should be very cohesive with your brand. And you may respond to this with “Duh, Shawna - you idiot.” But hear me out - I’m not just talking using your colors, fonts and logos - but this sucker better match the ATTITUDE of your brand. The copy, vibe and overall aesthetic should radiate YOU! There is nothing more confusing than connecting with a vibrant, outgoing personality on Social Media and then going to their website to find a boring, impersonal page. (Did I get the right address, tho?)
4.) While your personal branding is all about what you want to reflect, you now have to address your target audience. What’s going to work for them? What’s going to get them to navigate to the desired end result? Act as if you’re a potential client landing upon your website. Where are you directed and is it what you want? Check yo’self girl!
5.) Even if you hire a copywriter - you WILL have to get your thoughts out on paper. No one can get inside your own head like you can, so don’t think you can just have someone else do the content stage for you. If you’re having trouble, here are a few places to start:
- Who are you and what do you do?
- What are your main offerings and what problem(s) do they solve for your clients?
- What makes you different than others in your field?
- What are your main offerings and which one do you want your clients to see first?
- Do you have a free opt in? Describe it and how it helps with your process.
- Have you been featured anywhere? List ‘em sista.
6.) Content DOES include photography, but that’s what we’ll talk about next. <3