Challenge 4: Emotional Connection

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brand challenge #4

"There has to be an emotional connection because emotion drives decisions."

Think about your favorite brand. Aside from the actual product - why do you like them? Why did you choose this specific brand over the 15 million various other brands creating the same exact product? 

Chances are, they triggered some kind of emotional response from you. There are many ways that brands can do this - whether it be sharing the same basics values that you do, or making you feel special in ways that they interact with you. Either way - you begin to feel accepted and understood by this specific brand and that makes you choose them every time.

If you can tap into at least one of the basic human needs while building your brand's core values - (Adventure, Community, Providing and receiving care, Self-expression, Peace of mind, Standing for something... etc.) you'll find that people will be much more connected to you and your brand! That human connection puts you a step above the other brands - no matter what product or service you may offer! 

The Challenge:

You're probably very acquainted with your target audience and the type of people you want purchasing your products or services. Get into their heads for a minute - and think about what basic emotional need they're looking for with YOUR product/service.

For example, if you're a personal trainer - they aren't just looking for a "fit body." They could be looking for love and acceptance that they feel comes with a fit body, adventure in the process of reshaping their body, or the simple need of taking care of themselves. Depending on what type of coach you are - you can cater your brand to any of these basic human needs. 

Once you tap into what need(s) your potential clients are looking for - think of what you can do as a brand to make these needs better met through your products/services. 

Using the personal training example, let's say that they're looking for acceptance with themselves and others. As the trainer knowing this, you can start off with a mindset session before each training session or create a group training program to interact with others. These little details cater to those emotional needs - and create a very unique brand as well.

In the BRAND PLAN Facebook Group - Post what emotional needs your brand caters to, and some unique ways that you can fuse these values into your services or products! 

Exxtra Credit: Fuse one idea into your brand THIS WEEK!

 

Challenge 3: Give & Take

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brand challenge #3:

Building a brand seems pretty easy, right? You show up everyday to post some valuable content, post some photos of yourself for trust, and wam-bam you’re made for success, right?

Wrong. Very Wrong.

Building a brand is a two-way street. You have the first part down of showing up and providing something that potential clients find valuable, but are you prepared to nurture and grow that relationship?

After people start to gain interest in your content, you’ll have to push that relationship further. You can’t just post content, and then leave it hanging. If people comment, respond. If people like, go like something of theirs! Overall, people just want to be liked and felt heard - so if you can give them that blissful feeling, you’re building a really great relationship that has the potential to turn into something great!

the challenge: interact with your potential clients

  • Now, just don’t go like twenty million photos and call it a day. Find people who you’d love to work with, read their content, and post something that will mean something to them. The more care and effort you put into reaching out, the more success you’ll have in building a relationship.

  • Don’t sell to them the first chance you get. Everyone HATES this. Let your efforts do the talking and have links readily available on your profiles that will take them to a place where they can find more about your services. PEOPLE ARE NOSY! If you’re commenting and relating to them, they will most definitely try to find more out about you and what you do.

  • Try to engage for at least 15-20 minutes a day. Instagram, Facebook, Pinterest - this strategy works on ALL social platforms!

Be sure to post in the group about your success! XoX!

Challenge 2: Selfie Sensation

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brand challenge #2

You post quotes every week, think your graphics are pretty dope, and still you’re not getting the engagement that you’d like. Maybe it’s the algorithm, but maybe it’s not…

Did you know that posts that include a “human face” are more likely to do well in terms of engagement? For starters, Buffer.com suggests that even just posts that have “photos” are more likely to get more engagement.

“Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And as we’ve mentioned before, self-explanatory photos seem to perform best.”

So, it looks like if you want some action - you better be posting some kind of visual to go along with your story. But let’s further the thought - what makes human figures over anything else so likely to get noticed?

With personal brands, one of the largest factors you have to build from day one is the trust of your potential clients. That means showing up online, being consistent, being educational - and dun, dun, dun; allowing your potential clients to put a face to the name.

The Challenge: Selfie Sensation

Does your audience know what you look like? If not, it’s time they find out! It’s much easier to connect and vibe with someone knowing that they’re real. The challenge for this week is to post THREE VISUAL SOCIAL POSTS that include YOU!

  • Keep them fun! If you’re someone who dreads photos or videos, ease into this slowly. For example, if you’re a nutritionist - take an “action” shot. Usually when the camera isn’t fully on you, it relieves some of the pressure.

  • You don’t have to be perfect. Perfect = Boring and Unrelatable.

  • Get a support group around you for a photoshoot! Have a BFF amp you up and yell YAS QUEEN as you snap some shots. This will immediately boost your confidence and make you feel better in general.

Be sure to post in the group with some of your selfie sensations! The group is a WONDERFUL place to begin if you’re not used to being so transparent on social media! We’ll always give you a HELL YEAH GF!

Challenge 1: Introductions

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brand challenge #1

Welcome to your very first Brand Plan Challenge! Since we're all new here and just getting to know each other, I figured this challenge better cater to that - introductions!

One of the most common errors I see online is that we forget to properly introduce exactly what we do and who we are to our audience. It's one of those things that seems like a very "no-brainer" type thing to do - but tell me, when's the last time you posted on Facebook exactly what you do... Exactly how you can help, and furthermore, exactly who you want to help?

If we're not clear and concise with our audience, a guessing game starts to happen. Even if there's a 10% chance of confusion or mystery, it's a risk we don't want to take. If you were the slightest confused about what someone offered, would you want to work with them? (Hint...the answer is noooooo!)

We want to attract our people and have them know exactly what we do - so we have to tell them, and keep reminding them! It takes a few times for someone to see something and remember it - so keep that in mind as you post this weeks challenge!

The Challenge: An Introduction Post or Video via Social Media

Get creative with your introduction post. Be very clear and concise on the following points:
- What you do
- Who you work with
- What problems you can help solve
- Why you do this

Feel free to do one post containing all the information, or several posts throughout the week that hits each point individually! :D Once you complete the challenge, let me know how it went!